Déjeuner des Médias
25e édition

Presentation

Wanting to grow the brand, Imédia decided to refresh the formula for the 25th edition of the Déjeuner des medias (Media Breakfast). The new branding would update the perceived image, with one well-defined goal: attract a larger audience and increased interest in the event from agencies to form a quality jury.

Context

To go from a breakfast event to an evening gala, the Déjeuner des médias needed to be reinvented. The new concept was unveiled in 2019 with a visual that was contrasting and rich, along with a sophisticated typography to present it. The new evening formula played on the idea of the transition from sun to moon to reflect the theme behind the concept: a glamorous metamorphosis to promote the industry and its great causes.

Services and promotional items

Menu and cocktail list
Coasters
Notebooks
Stickers
Pencils and pens
Decorations and displays
T-shirts
Reusable bags
Bottles of water