Appalaches Lodge And Spa
Appalaches Lodge And Spa

Presentation

Located in Saint-Paul-de-Montminy, Appalaches is a four-season resort that offers accommodation in a series of magnificent and unique log cabins. Equipped with outstanding facilities, these cottages provide accommodations for the public with the possibility of enjoying many outdoor activities, including Nordic baths and relaxation services at the massage and beauty centre.

Appalaches Lodge And Spa
Appalaches Lodge And Spa

Context

Our client wanted to transition from a business market to a leisure market. To do this, Imédia designed and launched a brand aimed at the general public in the Québec City and Montréal markets.

Appalaches Lodge And Spa
Appalaches Lodge And Spa
Appalaches Lodge And Spa
Appalaches Lodge And Spa
Appalaches Lodge And Spa

Services

Brand name

Brand image

Advertising design

Media booking

Transactional website

Positioning slogan

Newspapers

Displays

TV advertisings

Photo shooting

Web videos

Digital campaigns

Printed material

Specialized magazines

Booths in tradeshows

Radio

Organization of a launch event

Public and media relations

Marketing strategy

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