Appalaches Lodge And Spa
Presentation
Located in Saint-Paul-de-Montminy, Appalaches is a four-season resort that offers accommodation in a series of magnificent and unique log cabins. Equipped with outstanding facilities, these cottages provide accommodations for the public with the possibility of enjoying many outdoor activities, including Nordic baths and relaxation services at the massage and beauty centre.
Context
Our client wanted to transition from a business market to a leisure market. To do this, Imédia designed and launched a brand aimed at the general public in the Québec City and Montréal markets.
Services
Brand name
Brand image
Advertising design
Media booking
Transactional website
Positioning slogan
Newspapers
Displays
TV advertisings
Photo shooting
Web videos
Digital campaigns
Printed material
Specialized magazines
Booths in tradeshows
Radio
Organization of a launch event
Public and media relations
Marketing strategy
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