Perspective Nunavik
Presentation
The Nunavik Regional Board of Health and Social Services (NRBHSS) organizes health and social services programs in its region. It also assesses their effectiveness within communities.
Context
Imédia’s mandate was to optimize the recruitment of personnel in this region in Northern Québec. Produced in three languages, this campaign focused on the creation of a distinct brand. In order to attract workers, an argument was presented to them with two main themes: life experience and working conditions. This campaign was recognized at the Grafika 2014 awards ceremony.
Distinction
Concours Grafika 2014
Catégorie – Pièce promotionnelle
Projet – Perspective Nunavik
Services
Polls
Marketing strategy
Brand image
Printed material
Material for job fairs
Web video clips
Bilingual provincial TV commercials
Social networks
Digital campaigns
Website
Displays
Targeted magazine placement
Positioning slogan
Advertising design
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