Campagne, Littoral et Jardin
PackagingIn collaboration with Quebec-based company La Pincée, Imédia designed the visuals and labels for three small spice jars: Campagne, Littoral, and Jardin. To narrate the story of each blend, inspiring descriptions showcase the flavours, while colourful packaging adorns the jars.
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Jardin features a vibrant green that symbolizes freshness and nature, perfect for grilling. Campagne is dominated by a soft beige, reminiscent of earthy tones and cultivated fields, while also hinting at vanilla notes. Littoral evokes the light and warmth of the seaside sun, a teaser for the salty richness of the contents, which include sea salt crystals and seaweed. The shapes are inspired by grains crushed with a mortar and pestle, and the enticing descriptions are arranged to enhance the design.
