Concept Beauté
Brand imageConcept Beauté, a network of medical beauty salons in Quebec with over 20 years of expertise, offers a modern vision of beauty. With three branches located in Charlesbourg, Lac-Beauport, and Cap-Rouge, they wanted to revitalize their brand while remaining true to their positioning of “enhancing natural beauty”. The clients commissioned Imédia to update their image.
Service offered
Concept Beauté
With its deep, sober colors, such as dark green, black, pink, and beige, the new visual identity conveys a warm, elegant atmosphere, distancing itself from the colder style of traditional medical clinics.
The logo features curves, a design approach that evokes femininity. The emphasis on Beauty, represented by a semi-circle, symbolizes a daily routine, a wellness and care ritual from sunrise to sunset. This motif is also found in the arches and niches in the salon's walls. The goal was to create an atmosphere where each client feels comfortable and at home.
The redesign included elements such as distinct uniforms for employees in the treatment and reception areas, a refined interior decor, and stylish social media templates. It also included an exterior sign, business cards, gift cards, promotional items, and a photo shoot. Finally, our team provided recommendations on the design and SEO plan for Concept Beauté's website.
