FACTOR
VisitFACTOR is a private, non-profit funding organization that provides financial support to the Canadian music industry. Imédia was initially commissioned to undertake a UX redesign of the website, a project that quickly expanded to include a complete overhaul of the visual identity to reaffirm the balance between artistic creativity and professional rigor.
Services offered
Building Trust Through Intuitive Design
FACTOR’s initial challenge was to simplify navigation for its primary users—industry professionals seeking funding—while making it intuitive to search for programs specific to their sector. To inspire trust, accessibility, and intuitiveness, it was necessary to break down the perception of a complex and opaque process. The complete redesign of the website thus served as a catalyst for the brand refresh.
The new design highlights the artistic world supported by FACTOR while establishing a sense of professionalism. This balance is achieved through a structured, modern interface that uses engaging visual elements to illustrate the immense creativity of the community, while maintaining the organization’s rigor. This graphic approach facilitates information retrieval and reinforces credibility.
The UX was meticulously redesigned to simplify access to key information, positioning FACTOR as a transparent and equitable player. The information pages have been restructured to highlight iconic achievements and tell FACTOR’s story through the success of the artists who have benefited from its support. The result is a platform that conveys trust, supports cultural diversity, and reinforces the integrity of musical success in Canada.
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- Applied Arts2026Website