Hôtel Château Laurier Québec
SignageLocated on Grande Allée, at the gateway to Old Québec and the Plains of Abraham, the Hotel Château Laurier Québec (HCLQ) is a must for a stay in the capital. This third-generation family business has built its reputation on expertise in the art of hospitality. In view of the hotel’s renovation works and in line with the previously developed graphic charter, Imédia was tasked with redesigning the interior signage, the anchor for the entire hotel.
Service offered
Hôtel Château Laurier Québec
The main challenge was to help guests find their way in the hotel, which has several sections and floors. Imédia simplified the codes and standardized the graphic platform to create an efficient central point, offering clear directions.
The signage is understated, streamlined, and minimalist. To ensure clear understanding for all, each section was identified with bilingual signage and universal pictograms. Functionality above all: the new signage became an unambiguous language, regardless of the language spoken by the user.
