Maïs de Neuville
Brand imageBack to projects
Y’en a rien qu’un ! (There’s only one!). Maïs de Neuville is incomparable, and the majority agree. With its new IGP (Protected Geographical Indication) certification, Maïs de Neuville becomes an emblem of Quebec's popular culture. Marketed under this designation, it guarantees its single origin: the famous Neuville region. Imédia was tasked with creating the complete brand image, including logo, editorial tone, website, promotional visuals, and organic content on social networks.
Maïs de Neuville
Widely known and recognized, Maïs de Neuville needed a brand image worthy of its reputation. The slogan “Y’en a rien qu’un !” (There's only one!) set the tone for the editorial content, warm and consistent with a register of familiar language to reach people who love corn throughout Quebec.
We drew inspiration from the characteristic visual codes of market garden farm stalls to design the graphic platform: adhesive labels, painted wooden boards, bright colors, and cursive writing. The idea was to convey the characteristic authenticity of market gardeners and their love of homemade products.
The logo is in the shape of an ear of corn. It is a guarantee of quality as it is affixed to the product like a seal. To highlight the personality of each of the producers under the banner of Maïs de Neuville, we chose seven distinct typographies. The photo shoot aimed to reinforce the authenticity of these dedicated growers by presenting them in their natural environment with family, colleagues, and the corn that makes them proud.
Playful in its visual identity as well as in its editorial tone, the world of Maïs de Neuville unfolds on a website that is easy to navigate. The addition of cooking tips as original content is a friendly way to transmit the heritage of corn growing.
The same visual codes are used on Meta platforms, which allow the appellation to increase its visibility while creating a community to engage with. As soon as the digital advertisements were rolled out, Maïs de Neuville’s new accounts attracted their first followers. The campaign then led to a 1,842% increase in followers on Facebook and a 102% increase on Instagram in just two weeks. These impressive results demonstrate the public’s enthusiasm for the brand.
