Rochon
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For over 40 years, family-owned business Rochon has been transforming the interiors of Quebecers’ homes by renovating their kitchens and bathrooms. The remarkable quality of Rochon’s products is the result of a meticulous and ingenious process, along with impeccable customer service. Rochon wanted to replicate its personalized in-store service online. Imédia was tasked with refreshing the website design, making it easier to navigate, and designing a new process for purchasing custom plans online.
Rochon
Rochon projects are all about precision and quality materials. To represent these two elements, the website consists of visible grids that structure the interface and create a modern and minimalist design. The look is timeless, just like the projects in Rochon’s portfolio. Several animations have been added to enhance navigation and highlight important information.
To make it possible for clients to create kitchen and bathroom plans online, we designed an interactive questionnaire clients can complete in 4 easy steps. They can simply upload their photos with dimensions, describe their inspiration, validate their plan, and complete payment.
This tool simplifies the lives of clients and offers numerous benefits: a personalized kitchen and bathroom plan for $250, a total savings of 10% on the final project, a streamlined 2-hour process, and a shortened turnaround time of 5 business days to receive the plan.
Over a period of 6 months, Rochon experienced a 155% overall increase in sessions and a 45% increase in organic traffic, while maintaining a per-client acquisition cost of $15. Additionally, over 12% of users who engaged with the online plan design tool completed the questionnaire, allowing them to access their personalized plan.
"Increase in organic traffic
+45%Prices
- CSS Design Awards2021Plateforme web (Special Kudo Award)