Salle Albert-Rousseau
Advertising campaignSalle Albert-Rousseau (SAR), named in honour of the famous Quebec painter, is a performance venue located in Sainte-Foy, offering a diverse lineup of music, theatre, and comedy. In order to promote its eclectic offerings, SAR entrusted Imédia with the task of designing an advertising identity covering five annual campaigns over a period of three years.
Services offered
Salle Albert Rousseau
The diversity of performances at Salle Albert-Rousseau Hall attracts an audience of all backgrounds and generations. The new slogan, Du fun en masse (Loads of fun), is both simple and catchy. It guarantees an entertaining experience for SAR audiences while evoking the variety of shows offered and the enthusiastic crowd filling the seats. Written in a casual and familiar tone, the slogan resonates well both orally and in writing, especially on social media.
The motifs, which form the graphic advertising platform, have been developed from the distinctive architectural details of Salle Albert-Rousseau. The visual landscape was designed with flexibility in mind and constitutes an exhaustive and coherent system.
To ensure increased brand recognition, the creative adopts the brand's signature colour, and the visual style of the slogan creates a striking contrast, for a significant impact in the public space. Finally, certain visual hooks have been developed to offer flexibility for easy adaptation to various promotions or events throughout the year.
