Alta is the new name for the travel agency that brings together tour package specialists Voyage Tour Étudiant, Voyages Club Sélect, and Séjours linguistiques VTE. The agency wanted to rethink its name and brand image and it gave Imédia carte blanche to create an identity: name, branding, website, printed materials, stationery, and brand launch motion design.
Services offered
Alta
Alta is now a single travel agency, offering a range of destinations and tailor-made packages. Student, individual, or private group trips are offered, from linguistic, cultural, gastronomic, or historical immersion to urban exploration or wildlife and flora discovery trips.
Alta's new online platform is a colourful destination in itself, taking users to their dream destination. The vibrant palette represents the diversity of countries across the globe, while the typography takes inspiration from signs at train stations and airports.
A visit to the website offers at least 1,000 possibilities. The motion design video expresses this well through the juxtaposition of magnificent photographs and flat-style illustrations referencing iconic landscapes - mountains, beaches, deserts, skyscrapers, and more. These images also help create an ambiance of escapism in printed materials.
Just like a postcard, the new visual identity of the agency sends a clear message: travelling with Alta makes your dreams come true.
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- Applied Arts Awards Design2021Programme complet