Une campagne prête pour son envol
Vision
Advertising campaignOwned by Coopérative Vision – Éducation, the Vision school network is the first group of trilingual private preschool and primary schools offering Francophone children in Quebec an education based on language learning in an English immersion setting. The unique immersion concept at Vision goes beyond learning a second language; it provides students with a high-quality education that will enable them to achieve a high level of proficiency in both French and English, in addition to learning basic notions of Spanish.
Service offered
Mandate: to create an advertising campaign to enroll children in the province's Vision schools.
Based in :
Quebec
Company of :
438 employees
Business sector:
Private education
Objectifs
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Imédia was tasked with creating an advertising campaign to enroll children in Vision schools across the province. The team was also asked to adapt the concept for use in both small and primary schools.
To further raise awareness among parents in the region, we focused on the main distinctive factor: trilingual education. Building on the idea of children being able to speak multiple languages, the chosen approach for creative development was centred around travel: children attending Vision schools are transported to new knowledge every time they enter their classroom.
One class away from a new journey
Supported by the slogan “À une classe d’un nouveau voyage” (From the classroom to a whole new world,) the promotional advertising campaign invited parents to discover their child’s next destination. Presented in the form of an airplane, a hot air balloon awaited students for their departure. The balloon was a gentle, dreamy, and playful representation of the journey. It was the starting point for this great adventure towards the path of school, learning, and exciting discoveries.
