Appalaches Lodge And Spa
Located in Saint-Paul-de-Montminy, Appalaches is a four-season resort that offers accommodation in a series of magnificent and unique log cabins. Equipped with outstanding facilities, these cottages provide accommodations for the public with the possibility of enjoying many outdoor activities, including Nordic baths and relaxation services at the massage and beauty centre.
Our client wanted to transition from a business market to a leisure market. To do this, Imédia designed and launched a brand aimed at the general public in the Québec City and Montréal markets.
Booths in tradeshows
Organization of a launch event
Public and media relations
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