The Nunavik Regional Board of Health and Social Services (NRBHSS) organizes health and social services programs in its region. It also assesses their effectiveness within communities.
Imédia’s mandate was to optimize the recruitment of personnel in this region in Northern Québec. Produced in three languages, this campaign focused on the creation of a distinct brand. In order to attract workers, an argument was presented to them with two main themes: life experience and working conditions. This campaign was recognized at the Grafika 2014 awards ceremony.
Concours Grafika 2014
Catégorie – Pièce promotionnelle
Projet – Perspective Nunavik
Material for job fairs
Web video clips
Bilingual provincial TV commercials
Targeted magazine placement
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