Caisse Desjardins de Québec
Presentation
An important feature of the Caisse de Québec is its strong commitment to the success of the projects of its members and community. Through numerous investments, notably in culture and assistance to immigrants, it provides financial support for an impressive number of members on its territory, with the goal of helping them achieve their objectives.
Context
Wishing to complement the Desjardins Group strategy, Imédia contributed through specific actions in the Caisse de Québec’s territory, highlighting its distinctive advantages, especially its involvement with the local population. We also made sure to promote the local services it offers its members.
Services
Graphic platform
Call image
Positioning slogan
Field Marketing
Direct marketing
Printed material
Contests
Social networks
Micro website
Media booking
Marketing strategy
Radio
Displays
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