Caisse Desjardins de Québec
Caisse Desjardins de Québec

Presentation

An important feature of the Caisse de Québec is its strong commitment to the success of the projects of its members and community. Through numerous investments, notably in culture and assistance to immigrants, it provides financial support for an impressive number of members on its territory, with the goal of helping them achieve their objectives.

Caisse Desjardins de Québec

Context

Wishing to complement the Desjardins Group strategy, Imédia contributed through specific actions in the Caisse de Québec’s territory, highlighting its distinctive advantages, especially its involvement with the local population. We also made sure to promote the local services it offers its members.

Services

Graphic platform

Call image

Positioning slogan

Field Marketing

Direct marketing

Printed material

Contests

Social networks

Micro website

Media booking

Marketing strategy

Radio

Displays

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