Parks Canada

Presentation

Parks Canada protects and enhances the country’s natural and cultural heritage for its citizens through many types of endeavours, including maintaining green spaces and organizing activities for the public.

Context

To promote three tourist attractions operated by Parks Canada, Grosse Île, Fortifications of Québec and Saint-Louis Forts and Châteaux, Imédia designed various advertising concepts, mainly for display purposes on social network platforms and on printed material. The concept made with illustrations highlights the heritage aspect of these attractions, all presented with an original and distinct approach from what is usually seen in the tourism industry.

Services