Digital strategy
A brand that exists on the web benefits from a digital strategy to achieve specific goals, such as improving its online presence, increasing traffic acquisition, and generating leads to boost sales. After gaining a thorough understanding of a brand’s challenges, we recommend a relevant digital strategy.
- Digital media buying
- Coaching and training
- Geofencing
- Google Ads
- Newsletter
- Programmatic advertising
- Social media advertising
- Organic search engine optimization (SEO)
- Content strategy
- Digital advertising strategy
Optimize brand SEO and campaign reach through a deep understanding of algorithms and user behaviour.
Expertise
Our in-depth knowledge of algorithms, particularly those of Google and Meta, and our understanding of user behavior enable us to identify the best communication opportunities with target audiences. Once the campaign is launched, we use numerous statistical tools to ensure precise data collection. We then conduct a rigorous analysis of the results based on predefined key performance indicators (KPIs) and make adjustments as needed.
This responsiveness sets us apart as a digital marketing agency. At Imédia, our broadcast experts work with our messaging experts to optimize processes, budgets, efforts, and time invested. Our digital strategy team diligently implements cost-effective plans.