Strategy

A well-executed strategy begins with a comprehensive understanding of the brand, the market, and the target audiences. Our research expertise allows us to draw significant insights into the major challenges facing the brand, its competition, and its foundations. We define its identity and positioning, break down industry trends concerning communications, and then proceed to implement a plan.

  • Communication plan
  • Strategic planning
  • Media planning
  • Survey and focus groups
  • Integrated campaign strategy
  • Brand strategy
  • Employer branding strategy
  • Digital strategy

After a thorough market analysis, recommend to brands actions that surpass perceived needs and address real needs.

Expertise

Depending on the situation, we either establish a full communication plan or outline a budget framework that combines several of our services. For instance, this might be rebranding combined with an advertising campaign. The agency has substantial experience in media planning. We determine the scope of messages and their frequency to achieve the best possible return on investment. Through our agreements with traditional and digital media, we are able to take advantage of favourable costs for distribution.

Consumer behaviours have changed in recent years, and the Imédia team has remained attentive to this shift. Following a thorough analysis, we recommend actions that exceed perceived needs to address needs that are real.

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