2ndSkin

Brand image

2ndSkin is a Quebec-based company specializing in the customization of clothing and promotional items. It offers a wide range of printing and decoration services, with production centralized under one roof. To mark its 20th anniversary and embrace modernity and competitiveness, 2ndSkin partnered with Imédia to craft a new brand strategy and redefine its identity, enhancing its positioning in provincial, national, and international markets.

Services offered

Simplify to shine brighter

The new identity aimed to modernize 2ndSkin’s image while highlighting its ability to offer turnkey solutions for all types of clients. To emphasize its unique offering, we positioned the company as the largest center of expertise in fashion and promotional item customization. This positioning was reinforced by the promise, “Our brand makes your brand shine,” illustrating 2ndSkin’s commitment to its customers.
Placing customer experience at the core of its refreshed strategy, the concept "Simplify to shine brighter" reflects the ambition to streamline processes and enhance accessibility. The new graphics platform highlights the company's range of high-quality services.
The complete visual overhaul included a sleek, modern logo paired with a color palette that embodies innovation and inspires confidence. The logo cleverly integrates a mirrored number "2" to form the letter "S," subtly echoing "2nd" while emphasizing the company's core expertise in screen and digital printing.

This play of shapes also suggests transformation and transfer—key values that define the company. The striking red color captures attention, evoking energy, boldness, and passion, all of which align with the brand. Coupled with bold typography, the new identity maximizes readability, reinforces credibility, and asserts the company’s distinctive character.
Following this mandate, 2ndSkin moved into a larger showroom and revamped its space to reflect its new brand identity.
This strategic revamp propels 2ndSkin into the future, affirming its expertise and solidifying its position as a leader in clothing and promotional item customization.

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Applied Arts2025Complete overhaul of visual identity
Applied Arts2025Logo redesign