CNDF
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Campus Notre-Dame-de-Foy (CNDF) is a private college located in Saint-Augustin-de-Desmaures, renowned for its pre-university, technical, and vocational programs.
A Creative Approach to Reach the Next Generation
To capture the attention of prospective students, CNDF bet on a playful and surprising motion design campaign.
The main character, nicknamed "Bob," embodies the student at the pivotal moment of transitioning from high school to college. The sequence opens with a dull, approaching sound. Then, without warning, Bob’s head smashes through the floor and across the screen, creating an immediate and surprising effect.
This intentionally exaggerated staging provides a powerful visual interpretation of the slogan "Passe au niveau supérieur" (Step Up to the Next Level). The combination of stylized 3D, rhythmic sound design, and narrative creates a quirky universe that speaks directly to a younger audience.
By breaking away from traditional academic advertising, CNDF created distinctive and memorable content capable of quickly grabbing attention and sticking in the minds of its target audience.
The 360-degree media plan effectively reached the target audience across all the channels they consume daily. This consistent and continuous presence resulted in 58,278 website conversions, specifically program page views.
Additionally, 974 open house registrations were generated directly by the campaigns. These concrete results confirm the relevance of the approach
Open house registrations
974Prices
- Applied Arts Illustration2025Animation-Short - Single