Fondation Philippe Laprise
Advertising campaignBack to projects
The Philippe Laprise Foundation is Quebec’s leading organization for understanding and living with Attention Deficit Hyperactivity Disorder (ADHD). Its mission: to raise awareness, generate support, and take action to ensure a better future for those affected. To increase public awareness and boost donations, the Foundation entrusted Imédia with designing its first mass advertising campaign.
Philippe Laprise Foundation
The concept is built on a poetic metaphor: every individual living with ADHD is accompanied by a unique bird—colourful and sometimes challenging to tame. Whether it’s a darting hummingbird, a commanding raven, or an overactive woodpecker, these birds symbolize the broad range of experiences and foster an empathetic connection with the audience. The slogan, “ADHD is serious, but it can be tamed,” captures the Foundation’s essence by combining the urgency of the cause with a message of hope.
The visually rich and symbolic theme highlights the challenges of ADHD while emphasizing that, with the right tools and support, it can be managed. Through inspiring stories of resilience and acceptance, the campaign showcases the experiences of a father, a teenage girl, and a young boy. These narratives are presented through video and illustrations and invite the audience to identify with the stories and take action.
The illustrations, created by Quebec artist Mathilde Corbeil, stand out with their rich textures. Each pencil-like stroke reflects a raw sensitivity to the subject, underscoring the humanity in her work. The artist’s soft colour palette, combined with the contrast of bold areas and clean lines, accentuates her unique and defined style. The characters, accompanied by their different birds, bring a touch of optimism and emotional depth, enhancing the narrative impact.
The campaign was deployed entirely digitally across Quebec, with a strong presence on Instagram and Facebook. On Google, the ads achieved 230,522 impressions and a 3.34% click-through rate. On Meta platforms, the campaign reached a wide audience, generating 916,029 impressions and an impressive 5.55% click-through rate—well above industry averages. These results have helped spark a conversation about ADHD and significantly boosted the Foundation’s visibility.
Click-through rate on Meta
5,6%Impressions on Meta
916kPrices
- Idéa/Silver2025Craft/Production, Illustration