Format Libre 2024
CampagneFormat Libre brings together industry professionals in a major communication event that celebrates talent and the most outstanding creative achievements of the year. All profits from the event are donated to Centraide Québec et Chaudière-Appalaches, an organization that supports over 225 local community groups. The only event of its kind in Quebec City, Format Libre was organized entirely by our team on a volunteer basis. Imédia oversaw registration and jury management, event logistics, and content production—including a collaboration with Nova Film for motion design—while also handling the entire promotional campaign.
Building excitement, one click at a time.
Our consulting team helped the client coordinate deliverables and plan schedules.
Using the client’s visual assets, our planning team executed a large-scale awareness campaign, creating multiple opportunities to promote the festival’s new pass system.
Our strategists implemented an integrated approach, combining traditional and digital media throughout the campaign while making real-time optimizations to build momentum in the final weeks leading up to the event.
The campaign generated 32,990 conversions in clicks towards pass purchases and event programming. SuperFrancoFête was also recognized as Event of the Year at the Format Libre Awards.
Prices
- Communication Arts2025Design, Motion Graphics