HCLQ - Objets perdus
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Hôtel Château Laurier Québec is a third-generation family-owned business deeply rooted in the Old Capital’s hospitality scene. Thanks to its prime location, just steps away from the Plains of Abraham and Old Quebec, the hotel welcomes a diverse clientele every year: curious tourists, local day-trippers seeking a getaway, and professionals attending conferences or business meetings.
In Search of the Owners of Lost Items
The goal of this campaign was to highlight the exceptional service offered at the Hôtel Château Laurier Québec. By leveraging humor and empathy, the hotel embarks on a rather unique quest: to find the owners of items lost during their stays. Because every forgotten item holds a memory, the hotel doesn’t want its guests to lose their precious memories.
This simple and original idea forms the heart of a touching and refreshing campaign, rooted in real-life situations. Every item featured was actually found at the hotel. A stuffed animal, a cane, a camera, a water bottle—everything that has been found must be returned to its owners.
Available in French and English, the campaign is being rolled out across the entire province. It includes videos aired on traditional and digital media, as well as targeted digital signage, primarily in the Greater Montreal area, but also in other regions of the province.
Although this campaign was designed primarily to boost brand awareness and highlight the quality of its customer service, its performance far exceeded expectations. On Google, the video campaign stood out in particular, with a message that effectively captured attention and engaged the audience. On Meta, the campaign also generated significant commercial results, demonstrating that even an awareness-focused campaign can have a tangible impact on sales.
