Piazzetta

To give the brand more depth, we enriched it with new ingredients. This vision was implemented through a comprehensive style guide that incorporates a new typography and a usage hierarchy. We also designed a specific graphic grid, created illustrations, and created a new colour palette unique to the brand. Inspired by local products, the colours reference the raw ingredients used in the kitchen.

To honour La Piazzetta’s culinary offerings, Imédia developed a concept reminiscent of freshness and simplicity. Varied compositions juxtapose geometric and irregular shapes that represent assembled dishes as well as ingredients in their original form. The plurality of compositions demonstrates the diversity of products offered, and the artisanal aspect pays homage to local producers.

Building on the already-established brand image of La Piazzetta, we came up with a revamped logo and new ways to use it, for greater flexibility in what comes next for the company.