Sdc Vieux-QC
Advertising campaignBack to projects
Frozen by the pandemic, Old Quebec sought to rekindle its vibrant nature. The advertising campaign conducted for Société de développement commercial (SDC) du Vieux-Québec reintroduced Quebecers to this heritage gem in a 30-second video. Broadcasted on television and digital platforms in 2021, the advertisement showcases the unique charm of the historic district, an urban adventure that brings the past to life in the present.
SDC Vieux-Québec
Branded as "Your Old Quebec," the campaign invited people on a journey through the ramparts of their own city. The inspirational narrative suggests intertwining new experiences with the history that shapes the locations. The imagery—a charming boutique, fine dining, the soothing sound of an accordion during a stroll—captivates against a backdrop of piano music.
Featuring warm artistic direction with a touch of mystery, the video produced by OKOK presents the usual tourist attractions from a new angle. Heritage is experienced through the beauty of the surroundings, the architecture, and the discovery of lesser-known, even hidden, places. The camera moves quickly through the happy extras, eager to once again roam the cobbled streets.
To reach women aged 35–64 in the Chaudière-Appalaches market, we aired the television advertisement on TVA and Radio-Canada for four weeks, purchased space in the "J'achète local" section (print and digital formats) of Le Soleil newspaper, and ran geolocated advertising on Meta, YouTube, and Google.
The online video was a hit, confirming its appeal for the target audience. It garnered 11,000 full views on YouTube skippable ads in six weeks. The Google Display advertising generated 213,000 impressions with a click-through rate of 0.51%, surpassing the sector's average of 0.47%.
