Théâtre La Bordée 2023-24
CampagneEvery year, Théâtre La Bordée launches its season with a common theme for the plays that will be presented. For the 2023–2024 season, the productions are as follows: “Those Who Will Follow,” “Là où je me terre,” “Heimat – Revenir,” “Apologia,” and “Nos Cassandre.”
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La Bordée
Grouped together under the banner of impulse, the stories share this spontaneous force that drives action. The theme is directly linked to the courage that motivates the protagonists in each of the plays.
Featuring the theatre’s signature colour, the visual campaign primarily focuses on a typographic approach. Through a block layout and multiplication, typography makes all the difference when it comes to the theme. For photography, the artistic direction uses tight framings that convey different sensations within the theme, such as momentum, spontaneity, fear, anxiety, and passion.
As for the motion design, it plays on movement with fast and explosive typographic animations. The image for the season was disseminated in web banners, on social networks, on indoor and outdoor banners, and in printed materials.
On Google and Meta, the campaign generated 8,561 purchases during the season, representing a return on investment of over 1,115%.
