Format Libre 2021
CampagneBack to projects
Format Libre brings communications professionals together for a festive evening recognizing talent and the top creative achievements of the year. All profits from the event are donated to Centraide Québec Chaudière-Appalaches, an organization that supports over 225 agencies in the region.
Format Libre
Format Libre is the only event of its kind in Quebec, and our team organizes it on a volunteer basis. Imédia handles registration and jury management, event logistics and content production, as well as all event promotion.
The event underwent a makeover in 2021 with a name change and redesign of its visual identity. "Format Libre" refers to all possible creative formats, regardless of medium. We created a modular grid suggesting these multiple possibilities. The clean and flexible platform gives free rein to the ideas of creative talent. The combination of Sans bleu Kingdom and Sneak typefaces reinforce the concept of creative freedom through their complementarity. This complete rebranding speaks directly to our industry.
To mark the occasion, we collaborated with motion designer Simon Potvin to create a motion video combining fun typography and geometric shapes in an exciting and fast-moving feature set to an original composition by Didier Archambault. The website was also refreshed in line with the new graphic platform.
The innovations had the desired effect on communications professionals, who attended the event in large numbers and helped raise $75,000 for Centraide.
Prices
- CCS Design Awards2021Site web Community
- Communication Arts2021Motion Design
- Idéa - Bronze2022Website design
- Applied Arts Awards Design2022Motion application - Single
- Applied Arts Awards Design2022Complete rebrand identity program