Carrefour International de Théâtre 2025
With a fully revamped identity, Festival Carrefour is entering its 25th year. The goal behind this transformation was to broaden the brand’s reach while strengthening its accessibility to a wider audience. This new approach is a big step toward that goal, making it easier for people to understand the timing of the event. This necessary development set the tone for a complete redesign of the logo as well as the festival’s graphic platform, including the website.
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A transformation in line with the Festival’s ambitions
For this large-scale rebrand, we designed a strong and distinctive identity capable of capturing attention both in traditional displays and digital environments.
The logo is formed around a circle: a simple shape that has been associated with the brand for nearly a quarter of a century, reinterpreted by our creatives to evoke the festival’s abundant creativity and vibrant energy.
The eye is immediately drawn to a bold and dynamic colour palette, where bright pink and pure white contrast to amplify visibility and inject a dose of passion and creativity into the identity.
These colours are more than just shades—they convey emotion, creating a true surge of visual energy. This unique direction gives the brand a playful, striking, and highly recognizable style.
A transformation in line with the Festival’s ambitions
This vibrant identity extends to the Festival Carrefour’s digital experience. The completely redesigned website now features a design that embodies the brand’s movement and dynamism, delivering an optimized user experience.
An interactive calendar highlights each performance for more intuitive navigation, making the Festival stand out not only for its aesthetics but also for the excellence of its digital platform.
This transformation breathed new life into the brand, setting the event on a strong course for the next 25 years.
More than just a theatrical organization, Festival Carrefour now positions itself as a cultural festival that brings people together. It serves as an anchor point where first-timers and avid enthusiasts alike can experience the very best of Québec’s performing arts.
