CNDF levels up with a new advertising concept
CNDF - Level up
Advertising campaignCampus Notre-Dame-de-Foy (CNDF) is a private college located in Saint-Augustin-de-Desmaures, offering a variety of pre-university, technical, and professional programs to nearly 1000 students each year. To promote the private institution and highlight certain key programs, CNDF commissioned Imédia to design a three-year advertising campaign for open house and enrollment periods.
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CNDF
To convince future students and their parents, the campaign relies on the excellence of private education. The slogan "Level up" refers to the quality of teaching as well as the crucial step every individual takes when transitioning from secondary to post-secondary education.
The campaign is based on the idea of transformation through attending CNDF. Artfully animated by Gimmick, the motion graphics illustrate the progression of a student from the beginning to the end of their program, with the program becoming an extension of the individual.
Inspired by the world of superheroes, students are depicted as heroically absurd. The graphic elements were specifically designed for the young target audience transitioning from secondary school. The colors are vibrant and dynamic, while the bold typography ensures a strong impact in public spaces.
The versatility of the campaign allows for each program to be adapted for display, television, social media, and digital banners, ensuring the longevity of the concept in advertising.
Overall, 519 open house registrations were generated from the campaign, a significant increase compared to previous years. The number of in-person participants at open houses reached pre-pandemic levels, and 34,000 new users visited the website during the campaign.
