Doyon-2021
Advertising campaignImédia accepted the mandate to idealize and create a conceptual advertising video for an integrated campaign with the following objectives: increase visibility and awareness of Doyon Després among residential customers, promote the quality and durability of the products, and come up with a concept that could be adapted to different promotions throughout the year.
Services offered
The new concept aimed to reaffirm the brand’s positioning: professional quality accessible to all. The video unfolds in a kitchen, where a chef, who appears to be in a restaurant, is preparing a meal. She talks about her profession in a lilting, vibrant tone. The shots transition smoothly, as do the descriptions. The lighting is sharp. The culinary techniques are flawless.
The narration evokes refinement, the high-end aspect of Doyon Després products. The ending reveals the message: The chef is actually at home, preparing comfort food for her daughter. The persona becomes approachable, just like the brand. The slogan evolves and marks the second circuit: “Cook like a chef.”
The campaign was broadcast on television, radio, and social media.
