Back to projects
Protecting the French language is important. To that end, Fédération québécoise des municipalités(FQM), in partnership with Bibliothèque et Archives nationales du Québec (BAnQ), has implemented a unique program of visual creation workshops aimed at promoting and highlighting the French language in libraries across the 17 participating regions of Quebec.
Lettres attachées
To engage young people, the FQM needed a unifying program name. Emerging as an obvious choice, the name “Lettres attachées” (cursive writing) is a clear reference to the style of handwriting. Lettres attachées takes on even more significance in a second level of interpretation: attachment to the French language. The name then becomes an invitation for collaboration between the participants and the artists leading the workshop.
Visually, the typography of the logo is composed of playful connections inspired by cursive writing.
Presented by spokesperson Nicolas Ouellet, the program concluded with the production of a collection of texts, distributed in libraries, compiling the works created during the workshops. It includes works by Fanny Britt, Patrice Michaud, Webster, and Catherine Trudeau.
As a result of the combination of our actions on search engines, Meta, and geofencing for libraries, we saw an increase in event participation rates, even in less urban markets. On Meta, the campaign generated 6,754,002 impressions and 22,984 conversions on the main page of the lettresattachees.ca website. The results of all the actions indicate that Lettres Attachées is becoming better known and is now recognized by the public.
