SuperFrancoFête – 359% Impact: Imédia Propels SuperFrancoFête 2024
Plaines de chansons
Media planningOrganized by SISMYK, the musical division of ComediHa!, SuperFrancoFête is an event that celebrates French-speaking cultures from around the world in a festive and inclusive atmosphere. It brings together over 100 artists from 12 countries, attracting thousands of spectators each year. For the 2024 edition, SISMYK entrusted Imédia with orchestrating the event’s media buys and managing the entire campaign.
Services offered
Building excitement, one click at a time.
Our consulting team helped the client coordinate deliverables and plan schedules.
Using the client’s visual assets, our planning team executed a large-scale awareness campaign, creating multiple opportunities to promote the festival’s new pass system.
Our strategists implemented an integrated approach, combining traditional and digital media throughout the campaign while making real-time optimizations to build momentum in the final weeks leading up to the event.
The campaign generated 32,990 conversions in clicks towards pass purchases and event programming. SuperFrancoFête was also recognized as Event of the Year at the Format Libre Awards.
Plaines de chansons – Filling the Plains: challenge met at 165%
To mark SuperFrancoFête’s 50th anniversary, Imédia was tasked with developing and executing the media strategy for the free musical event, Plaines de chansons, held on July 23, 2024, on the Plains of Abraham. To fill the venue for this unique new show, Imédia handled the entire process, from negotiating and purchasing ad placements to implementing the client’s creative assets and managing the publicity campaigns up until the event day.
Since the show was free, and our digital team couldn’t track ticket sales or direct purchase intent, we focused on high-reach and high-frequency distribution. Our priority was to target people most likely to attend, including those who had previously attended events on the Plains of Abraham and individuals who regularly consumed French-language audio content.
The multi-channel strategy included TV, radio, print, out-of-home (OOH) advertising, as well as digital campaigns on Spotify, Native Touch, Google, and Meta. Thanks to our strategic efforts, Plaines de chansons was a resounding success, confirming the effectiveness of every aspect of the campaign.
